Is your blog mobile responsive? If you’re not sure, take a moment to pull it up on your phone. If you have a tablet, take a look there too. If you’re using a “mobile responsive design” then it will shuffle your content around to improve the viewing experience based on the type of device accessing it.
Google is now taking that a bit further with AMP, Accelerated Mobile Pages. This is another level of responsive design that strips your site to the bones in order to make it load faster and improve the small screen viewing experience. Also, Google AMP pages will be place at the top of search results – ahead of non AMP pages.
You may be thinking, “So what?”
AMP can be a powerful way to make your content pop on mobile devices, or it could kill the effectiveness of your in-page marketing. Headers are visually truncated, side bars shuffled to the bottom or removed, and images within a post may not display the way you want them presented to the reader.
Think about the content you have on your site and how it may be changed. Do you advertise your books with point of purchase links in this space? Do you use sidebars to place ads or Social Media news feeds? How would moving these touch points affect your book sales? What strategies can you employ to keep your titles top of mind in an accelerated mobile world?
Here’s a more in-depth overview of Google AMP from Social Media Examiner, along with info on how to make it work with your site and WordPress blogs. You can also learn more about Google AMP Project here.
A few months ago, I began adding a thumbnail, link and synopsis to the end of my posts as a gentle reminder that I also write mystery novels. Little did I know what a good practice this would become. My side bar links on the mobile AMP view were pushed to the bottom of the article list. Having the link inside the post gives it visibility no matter which screen readers prefer.
Don’t shy away from the technology. If you can write a novel and publish a blog, you already have the skills needed to optimize your book marketing and web content experience.
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Thanks for reading!
Wired by Judith Gaines
Jade Weekes emerged from the oily wash of the Seine five years ago with no memory of her life, but an uncanny knowledge of fine art, museum security, and a knack for walking away with priceless treasures. Now she’s tracking an elusive Van Gogh with ties to an underworld struggle that will reveal her forgotten past.