Book Marketing Hacks and Apps

Hack Apps & PluginsHappy Friday and welcome to Spring.

We typically make January our time to start new habits and endeavors, but really why limit ourselves to one month a year to improve things? I’m thinking this weekend is a perfect time to get organized and put all the writing life hacks I have to good use.

Here’s What I’ve Got

Install your social media network apps on your tablet or mobile phone:

  • Twitter, Instagram, Facebook, G+, LinkedIn, GoodReads, Pinterest, etc.SocialMobile800x600

Install 3rd party apps that make the work easier:

  • Hootsuite, Tweetdeck, etc. for scheduling content
  • Canva, WordSwag, Layout, Camera Awesome for making killer images to share
  • Repost or R&R for reposting on Instagram

If you find you’re using these a lot, it’s worth paying a few dollars to get the ad-free versions. It makes the user experience much friendlier.

Get Creative With Twitter Content

Text posts are fine, but there’s a hierarchy if you want people to notice.

1 Least effective > 5 Most Effective

  1. Text
  2. Text + Link
  3. Text + Link + Image
  4. Text + Link + Video (native format)
  5. Actually ties with #4… Native promo card
Hacks, Apps & Plugins Twitter Card
Twitter card made with Canva. Click to share.

Full disclosure, I have access to some pretty smart editing tools, but for a quick video with a few title cards (aka words on the screen) iMovie works just fine.

Browser PlugIns

I use Chrome for most of my online, but if you go to the app store for your preferred browser, you’ll be sure to find what you need.  Plugins are tiny programs designed to work within larger programs. Chrome plugins add a small icon in the top right corner of your web browser and is activated with just a click.

ChromePlugins

Hootsuite – Click to create social posts from your browser window. The app allows you to send the post to any account you have connected to Hootsuite.

Pocket – If you don’t have time to read the site or online article, Pocket will save it and syc to Pocket on your mobile app. Great way to take your reading list on the road.

Klout – This plugin app allows social posting via your Klout login, but it does something else that’s really cool. Once installed, it places Klout scores inside your Twitter feed. Think of Klout scores as showing who has the larger “share of the conversation” on social. Since it’s an aggregate of social network activity – you get to know who carries clout on various topics. Click the Klout icon next to a user’s profile picture in Twitter and Klout will tell you where their expertise shines.

Let me know if you have any plugins or apps for keeping writing, book promotion and life manageable. There are new ones popping up daily and I love learning new things.

Thanks,

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Wired Judith GainesWired by Judith Gaines

Jade Weekes emerged from the oily wash of the Seine five years ago with no memory of her life, but an uncanny knowledge of fine art, museum security, and a knack for walking away with priceless treasures. Now she’s tracking an elusive Van Gogh with ties to an underworld struggle that will reveal her forgotten past.