DIY Book Marketing
Now that you’ve gotten to know your audience by looking at their interests in your Twitter Analytics and chatting via social media, it’s time to give the relationship more value. This is where curating content to share is a win-win proposition.
Blogs and social media posts demand a lot of content and if you don’t plan ahead they also demand a lot of time. Everyone is short on time, including your followers.
By finding online content that feeds their interests you…
- Save them time by giving them what they want
- Save yourself time by sharing great content that compliments what you already post
- Makes you a source for great content – thus your posts get noticed and appreciated
5 Destinations For Sharable Content
- Type in keywords that match your blog topic or writing genre.
- Narrow the scope of your results by adding more words to the search string. These are known as long tail searches.
For example, type “mystery writing” and you get this About 126,000,000 results (0.37 seconds) There’s bound to be something here of interest to you and your followers.
Harness the power of Google’s search engine to do the work for you. Setup a simple 1-time search and have your topics delivered to your inbox. I have several set up to monitor news on art theft and WWII art crimes using variations on search terms. You get to decide how frequently you want these delivered – daily, weekly, or monthly.
Note: This is also a good way to “listen” for online mentions of your name (pen names) & titles.
Search a wide range of topics and get a list of top websites and blogs with the latest articles. (Thank you to Guy Kawasaki and Peg Fitzpatrick for this suggestion from their new book The Art of Social Media: Power Tips for Power Users.
Not only will you find great content, this is a good resource for researching current topics relevant to your writing.
Check your blog host’s main page for trending and top blogs. WordPress shares recommended blogs based on tags used on your own site. Their Press This feature also allows you to easily share posts to your page.
StumbleUpon, Reddit, etc.
These services are social networking for websites. You tag what you like and share it, and then others do the same. What forms is a resource of recommended links already vetted by a discerning audience.
What’s the point?
You may have noticed that I haven’t mentioned book promotion. Everything in these last few posts have covered discovering and understanding your audience, and then giving them great content.
Spam is bad. Lately I’ve noticed an uptick in authors pitching their book links on Twitter. It seems like a constant stream with no conversation or relationship building. If people like your content they’ll naturally want to know who you are, click on your profile, and see that you’re an author. That’s the funnel that leads them to your point of sale on Amazon, Barnes & Noble, etc.
By posting interesting content that feeds your audience’s interests you increase traffic and are discovered by new readers who may love your titles. Think of content marketing as an introduction, “Hi, my name is ___ .”
I’ll take you through the steps to set up an Editorial Calendar and explain how to figure out what to do when. Having a plan means you’ll spend less time thinking and more time doing. That’s time given back to you to write your novel while still managing to work a day job, fold laundry, and cook a meal (or at least order a pizza).
Share your favorite methods of finding and sharing content. How are you breaking through the discoverability barrier?