Tag Archives: LinkedIn

Hey, Look Over Here!


There’s only so much jumping up and down and waving your hands you can do before people stop paying attention.

So how do you get noticed in the digital age? The simple answer is Twitter, Facebook, blogging, etcetera… etcetera…. all of the above. How’s your traffic? Tweeting and updating your social media is great, but what if a few tweaks could significantly increase your traffic? It’s not about getting attention, it’s about being found in a sea of tweets and email blasts.

Here are some tips:

Search Engine Optimization

  • Your blog or website is your public persona and billboard for branding, writing and winning over new fans. How do people find information on the web? Search engines. Is your blog Search Engine Optimized (SEO)? It’s not so scary or hard to tweak your site content to be search engine friendly. Begin with a list of words closely associated with your branding. Now look through your recent blog posts and see if these words appear. If not, you’re not giving a clear message to readers of who you are and what you’re about AND search engines, which send out crawlers, will not find you and deliver your site to new readers. Optimization should come after you’ve written your post and before you publish as part of the proofreading/revising stage. Key words should feel natural, not planted.

Appeal to Short Attention Spans

  • Bullet points allow readers to skim and read information they feel is relevant to their needs. If they like what they skim, they’ll take the time to read more.

 Infographics

  • Map your characters, plot, or anything that delivers a fun nugget of information to your readers.

 Use Cool Tools

  • Find innovative ways to use new media tools. Pinterest is the hot new social media trend, but how do you use it for gaining attention rather than pinning random pictures? Try creating a board that’s all about your writing genre, or the novels that most influenced your writing. How about organizing pix and links for your writing research? This lets your readers see into your creative process. I’m building a board titled The Art of Art Theft. I’m pinning famous work, giving the artist and date the piece was stolen. Some of these will be mentioned in my new art crime thriller, “WIRED” and the follow-up novel “Persistence of Time”.  

Branding… or how to find your keywords

  •  Branding is what you’re all about: your writing, your genre, your style, your theme. It doesn’t matter if you’re a writer selling novels or a business promoting a new product, the words should represent what you want others to identify with you. Without thinking too deeply, jot down the words that come to the top of your mind. Now imagine a triangle. At the top is what you’re trying to accomplish, on the lower corners you have your list of key (branding) words and your novel/product. They should all work together to make a cohesive message. If you wanted to find you on the internet without using your name or the name of your novel/product, what words would you choose?  

At the top of my triangle I’ve written Build Audience. The lower left corner lists key words Thriller, Mystery and Art Crime. The last corner lists “Perfect Copy” and “WIRED”.

My Last Tip…

  • Check out LinkedIn groups related to social media, your interests, or writing platform.  The conversations shared will give you a fast track to new trends and tools to help you get noticed.

Twitter. LinkedIn. Facebook. Google+. Goodreads. Google Groups.


Every day I have more conversations around social media and the best ways to use it to sell brands, promote good public relations and engage loyal fans. It’s more than getting your book sold or noticed by readers, it’s who makes the best taco and where should you get your car serviced. I have a large client list with some businesses deep in the social media mindset and others who are still trying to figure out their smart phone. Does their media savvy effect their business efforts? Yes and no. I’m listening and learning and trying to gauge where to spend my social media time for the goals I have in mind for my writing.

The bottom line: you need to know your end-goal before you lay in a plan to get there. The goal and the plan determines the best tools and delivery methods. Sorry this is sounding like a marketing spiel, but indie authors have to be marketers and PR specialist. You have to cut out time vampires whether it’s a bad habit that keeps you from writing or a line of self-promotion that doesn’t deliver.

The best advice I’ve gotten on the subject is to find what you enjoy and make that your focus. Some writers love engaging in forums. Others thrive on Facebook. I’ve decided Twitter has the biggest return for my invested time, as well as blogging and taking part in blog tours.

What works for me on Twitter?
I use the search feature to find followers who may like what I write and are interested in the same subjects I’m researching. My follows bring them in as followers and soon I have a dialog.

Knowing where my followers live allows me to tweet on their time. No, I don’t look up street addresses, but knowing the country or time zone lets me tweet when they are looking. Carolyn McCray oft tells on the IBC Blogtalk radio show, “on Twitter everyone sees you and no one sees you.” It’s all in the timing.

I skim through my stream and retweet what I find interesting or fun and in turn they may feel inclined to share my tweets with their followers.

Striking up a conversation is fun and helps build a connection. I’ve met so many wonderful writers and avid readers on Twitter and they have been generous in supporting my work. Guys, I couldn’t do this without you:)

Why does blogging work?
You get to show off your personality. It also helps if you have something interesting to share. If you write with passion it will resonate. If you write well, your blog readers may become your novel readers.

Some weeks it’s tough to come up with a topic, and often I write something completely different than what I planned. This week I intended to write about symbolism in novels to help build the plot and characters using WIRED as an example. Then I had a meeting and the conversation came around to social media. Its a full time job in a growing number of companies. I’m also testing out a new 3rd party Twitter app, Timely.is which analyzes your followers and schedules your tweets for times when they may be on the stream. It’s only been two days and so far not much response. I’ll give it a week or two and see if it really gets more new followers and RTs than my own efforts. At times I think gut feeling is stronger than algorithms.

Share what works best for you and the smart tips that make you a rock star in the social media world.


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