Goal Tending


Carpe Diem - GoalsJanuary has set in. The days grow dark before dinner, work takes up most of our week, and caring for our families takes up much of the rest. This is the reality for most writers.

I’ve just deleted several lines that made the situation feel dire and pointless. Why write? Why try if I’ll never finish?

It’s simple. Writers write. It’s a matter of self expression, self discovery, sanity and the love of a good story that needs to be told. If we’re not writing, then we’re agonizing about our writing. It’s the one activity that carries every emotion in the dictionary with the placement of each letter.

Non-writers think our minds are ever-flowing with creativity and ideas. We know that we struggle to express the essence of an idea in just the right amount and configuration of words.

Writers love writing. Writers hate the moment just before starting.

But this post is not about the struggles to make time to write or forcing a flow of literate prose onto a page. It’s about goals.

The Hare

The stories we learned as children were meant to share a lesson. Big word sprints may get you towards a finished story in chunks, but then add in the days (or months) wasted in mental anguish trying to carve out the necessary time. This approach sets you up for writer’s block and writer’s guilt.

The Tortoise

Set a low word goal for your writing session or carve out fifteen or twenty minutes and see how much you can get done. Do this every day. Slow and steady wins in “The End” when you finish your story. There’s also some wonderful things happening in your brain (and your writing) when you take this approach.

  • Because you reach your goal, you feel a sense of accomplishment and boost self-esteem.
  • Because you write every day, your work is moving forward towards the ultimate goal of a complete story or novel.
  • Because you write every day, your characters become real within the story, the plot doesn’t stray as much, and your writing will improve as your comfort with the story increases.

It’s not really a race.

Take pressure off yourself to be done. Instead focus on showing up. Keeping a low goal that’s highly achievable will make it easier.

Don’t compare your work or your progress to anyone else. Strive to be better than you were last week.

How am I applying this mindset?

writing targetsI’ve set a writing project goal of 25k words. Not only does this seem easy compared to a 60k word novel, it’s making me rethink plotting and pacing. There’s always room to learn and refine your craft. Good writers are always learning.

I’ve set a daily word goal of 500. That’s just a few short paragraphs. I hit that goal every time, but most days I write much more. I’ve discovered that by 500 words, I’m either in the flow or not. Either way, I’ve furthered my story and that feels like an accomplishment. Even after work, dinner and family time, I’ve found this is a manageable goal.

I also give myself permission to write crap if necessary to get going. Until your muse kicks in or your mental flow pours out words, it helps to just write and see what happens. You can always edit and delete later. And sometimes you discover what your characters were up to when you weren’t looking.

What else qualifies as a writing goal?

Anything that enriches your writing and makes it possible to write. IMG_0956

  • Reading – Essential for writers! Study how your favorite writers fill in backstory seamlessly or add character details. Read like an apprentice.
  • Research – Learn your main character’s hobby so your description takes on tactile detail. Talk to experts related to your topic, plot or characters.
  • Walk – Sunshine, fresh air and day dreaming about your characters can help you discover motives, plot connections and new twists. Movement is as good for your brain (and creativity) as it is for your body.
  • Create – Get out of your head and create something with your hands. Play an instrument, play with clay, pick flowers, paint, build something, cook something from scratch. The new thought processes and sensory input will shake loose fresh ideas for your writing.


My goal strategy: 
*Daily       **As Needed

  1. Set a small goal**
  2. Take a walk & daydream**
  3. Write a little*
  4. Read a little*
  5. Do something creative other than writing**
  6. Repeat*

Yep, it’s winter. It’s cold. Sleet is pinging off the windows and you feel like sinking into the sofa with cocoa and a blanket. Sounds like a perfect moment to tackle a small goal. #amwriting


If you found these ideas helpful, please consider sharing. Thanks for hanging out.  @jpg_writer

Free Tools & Analytics That Show If Your Book Marketing is on Target


Finding Yr Audience DIY Book Mktg-2

This post was first published in January 2015. To make this more useful for you, I’ve added new content and tips. Thanks for reading. ~

Once you’ve published your novel, and perhaps setup a blog and started tweeting, how do you know who you’re reaching? How do you know if the content you publish is drawing them to your books and creating sales?

Without becoming a digital guru, you can discover a lot about your fans. Knowing their interests and understanding why they follow you will help you produce effective book marketing content.

If the information you uncover is surprising, then you have some work to do to attract an audience that will potentially become your raving fans. Consider that the folks reading your tweets and blog posts may be on the fence about buying your book(s) or perhaps they’re browsing a subject and your name appears in a search. They want to learn more. You can use the built-in analytics of your social media tools to learn what they want to know. Let’s take a look at Amazon Author Central, WordPress, and Twitter.

Amazon Author Central
AuthorCentralSalesGeographyCropped

Most often, you’re probably signing into Amazon KDP to look your sales stats. Once a month, or at least within the first two weeks after publishing your novel, login into Amazon Author Central and view your sales by Geography. You’ll see the U.S. with sections highlighted, the darker the area the more sales you have in these regions. This is calculated by Nielsen BookScan, which is estimated to cover 75% of all retail print sales.

Why is this important? Now you know where your audience lives and most importantly their time zone. This allows you to schedule blog posts, promotional tweets and content to when they will most likely see it.

WordPress

Yes, I know there are other blogging sites and services out there, but the tips here should still apply. It’s not the service provider, but the data provided in your stats and dashboard that you’ll find helpful. Here are the four things you’ll want to review.
WordpressTrafficMap

  • Pull up your stats summary and make note of which days of the week are getting the most traffic. Those are the days you should be posting.
  • How often are you posting? If you can look at six months to a year’s worth of site traffic you should see a natural ebb and flow of visitors. After a post has brought a boost in traffic, note how long it takes for the visitor traffic to slow down. This is your guide to how long you can pause between posts before losing repeat visitors. Aim to be on the leading edge of the timeline before your audience moves on.
  • Next, migrate to your posting summary and sort by most popular posts. This is where you get insights into what your audience likes. You may have written a post two years ago, but it’s still getting random traffic from web searches. It should be easy to look at the top ranking posts and identify the similarities in content. Now you know your sweet spot and can build your audience by writing to their interests.
  • If your dashboard gives a list of referrers, make note of who they are. Knowing where your traffic comes from lets you know how effective your marketing is on other sites. i.e. A lot of Twitter traffic shows your content posted there is working.

Bonus: These interests, and the comments on these posts, can help shape your fiction writing as well. Knowing who you’re writing for and weaving the story to hold their attention will help give your writing focus.

Twitter

If you’re using a Twitter management program like Hootsuite or Socialoomph, then you’re familiar with their stats and dashboards. They’re very good at showing follower counts and click-throughs. However, Twitter Analytics is a robust tool that gives unique insights into your audience demographic.

TwitterAnalyiticMenuCroppedTo begin, log onto Twitter with a web browser and click on your icon in the upper left corner. This gives you a menu which should include Analytics. If this is missing from your menu, Google Twitter Analytics while logged in and it will bring up the same screen.

At the top you’ll have a few choices: Tweets, Followers, Twitter Cards, and Tools. We’ll just consider the first two.

Tweets gives you an overview of followers over time. Below that you’ll see each tweet, how many impressions it had, and if anyone engaged with it. Impressions are the times the tweet was viewed by someone on Twitter. You may have several thousand followers, but they are not all looking at Twitter at the same time. Also, tweets come and go quickly on timelines. This means only a limited number of people will see your content at any given time. If your tweet gets shared, you’ll see the impressions increase. This is where the engagement comes in. Engagement is when another person either clicks your link or shares your content.

TwitterAnalyticEngagementSummaryCroppedWhy is this important? Knowing what times of the day have the most impressions can help you schedule tweets for the most viewers. Guy Kawasaki recommends tweeting your most important content four times within a twenty-four hour period. This ensures the most reach among your followers. Keeping these two points in mind can help you fine tune your timing.

Also, knowing what garners a click can help you know what works and what doesn’t work when you’re trying to get clicks to your point of purchase or website.

TwitterAnalyticFollowersCroppedThe second tab, Followers, gives you a list of your follower’s top interests. This tells you exactly why your they are

following you. Interests should match your writing genre and topics. It might even give you some insights into sub-genres that could play into your fiction writing. It even takes it a step further and tells you which states and countries make up your following, as well as their gender distribution.

Why is all of this important?

Put it all together and you know the gender, interests, location, the best time of day to reach your audience, and what content resonates with them most.

Your audience is made up of fans, people who have chosen to read what you write and seek out the content you provide. They are the fans who will talk about your blog posts and recommend your novel to friends. When you write a post or share a comment on Twitter you now know who you’re talking to, and that’s where a conversation begins.

Final Note

The only sure thing about marketing on social media networks is that it will keep changing. Your follower makeup will change. What works and doesn’t work will change. Data will give a you a leg up on trends and messaging so you can effectively reach your audience and when they move you can move with them.

Writing your novel is your art and craft. Selling your novel is business – be engaged. Listen, ask questions, and talk with your fans.

Have an idea or helpful insight? Leave a comment and help everyone market smarter:)

November 2015 Addendum

New resources are popping up every month with services to help you take the guesswork out of determining what readers want and make writing less stressful. Here are a few recommendations:

Buzzsumo – Check out the popularity of topics before writing your blog post. This is also helpful in seeing what new insights you can to existing trending topics.

RazorSocial – Ian Cleary’s site and newsletter is crammed with actionable marketing tips relevant to today’s authors. You’ll find information on tools that help with Content, Analytics and SEO to help your optimize your blog and author sites.

StoryboardThat – Lay out ideas, scenes or entire novels. This site helps you visualize the action.

Trello – One of my new favorites. This replaces the legal pad “To Do” list and post-it notes all around your computer. Get your tasks, goals and notes organized on a virtual board. Site supports more than one board. I have one for my work life and one for my writing life. There’s also a handy mobile app that syncs to the site. Evernote is similar – the only difference is matter of preference.

Sococo – Virtual office. How does this help? Imagine you have a team of writers for a publication that work remotely or you collaborate on novels. Sococo gives you a virtual meeting space where you can video conference face to face and share screens. When it’s on, all you have to do is talk and the other folks there can hear you, unless of course you’re in one of the private conference rooms.

Bonus Tip – Metadata counts. Whether it’s the category and product description for your book on Amazon (or other sites), or the descriptions and setting of your blog, the words that make it easy for search engines to connect readers to your site play a big part in discoverability. Take the next 20 minutes and strengthen every word, every category connection and every link that takes readers to your book.

Have a tip? An idea? A helpful new tool for writing & marketing? Leave a comment and let’s crowdsource smarter ways to reach readers.

Thanks.

 

Wired Judith GainesWired by Judith Gaines

Jade Weekes emerged from the oily wash of the Seine five years ago with no memory of her life, but an uncanny knowledge of fine art, museum security, and a knack for walking away with priceless treasures. Now she’s tracking an elusive Van Gogh with ties to an underworld struggle that will reveal her forgotten past. 

 

Getting Inside Your Characters


Character ResearchAll writing projects come with some form of research and fiction navigates this pursuit to some interesting destinations. Recently, I spent the day as Jade Weekes, the main character of my art mystery series, crisscrossing The Metropolitan Museum of Art in New York.

Becoming your character and looking at the world from their point of view is an easy way to get inside their minds and explore how they think and most importantly, how they react.

How Jade Views Art

Every work of art has multiple layers of history, emotion and humanity. Each artist brings their personal experiences to the canvas, building up layers of paint to capture their thoughts or painstakingly scraping into wood or stone to unveil what only they can see. The next layer is the life of the art work. It passes from creator to patron, to buyer, to museums and thieves – each individual imbuing it with their personal history, continuing a journey of thought as well as emotion.

This is the connection Jade has with Dalì, Mìro and van Gogh. She identifies with their stories as she struggles to paint the picture of her own identity. She looks at a Degas sketch and sees the man not the dancer.

Jade’s Gallery Review

Jumping into Jade’s mindset begins with walking through security. She’s a security expert as well as a thief, and she notices much more than docent wandering galleries or nylon queue barriers organizing visitors.

Jade pays attention to the people around her and looks for groups that offer distraction so she can slip through these barriers unnoticed. She’s aware of the behaviors that attract attention. She knows how to hide her intent. She knows how to look innocent.

Roses, Vincent van Gogh 1890 Once red, the pigment used for these roses faded to a tinged white over time.
Roses, Vincent van Gogh 1890
Once red, the pigment used for these roses faded to a tinged white over time.

A short list of what she looks for?

  • Psychological barriers meant to keep visitors a pre-determined distance from the art. This includes ropes, toe molding, and carpet borders that create a subconscious line not to be crossed.
  • Cameras – specifically, missing cameras. Next she has to verify the void in surveillance or identify if another measure is in place such as sensors attached to paintings. It’s no surprise to her that some galleries are tightly quarantined within small spaces with multiples cameras covering every angle and foot traffic herded in a predetermined pattern. This is where her favorite acquisitions reside.
  • She counts docents and notes how many alcoves and galleries each covers. Jade is a master at body language and knows which are experienced and who can be distracted.

Jade plays scenarios through her mind, timing how long it would take to reach an interior gallery and what obstacles lie between it and a door. The door would not be the main entrance, but a service access, perhaps even the cafeteria. After all, she became good at her job by thinking beyond the moment. Her imagination takes the art all the way to a safe house. If she were setting up the security, the process would be the same – looking for the cracks in the shield.

The Art

I must say, I began to feel a bit paranoid after a while. Eyeing wall hangings and surreptitiously locating security cameras had me playing the “what if” game, constructing micro-plots. Writers see plots and red herrings at every turn.

image
Animated Landscape, Joan Mìro 1927

Joan Mìro is among my favorites at the MET and I spent a great deal of time working out how to get in or close to the gallery with his work. Due to bad timing, the adjoining galleries on both sides were closed off. I managed to get this view from a distance. His dreamscapes are something Jade can understand, as her dreams – filled with grotesque images and mutilated art – play a backdrop to her inner character.

This is the Color of My Dreams, Joan Miro 1925
This is the Color of My Dreams, Joan Miro 1925

If blue is the color of Mìro’s dreams, Jade’s would be the complex hue of the Seine.

 

 

 

image
Bouquet of Sunflowers, Claude Monet 1881

It was Monet’s opinion that his sunflowers were the lesser of van Gogh’s. Jade can visualize how each brings its own qualities of light and color to the flowers. Looking at the ridges of paint building up from a base shade to ever more vibrant hues makes it easy to imagine a hand holding the brush, a frown, and bristles molding the paint like clay to give life and texture to the image.

image
Detail – Bouquet of Sunflowers, Claude Monet 1881

She expresses her emotion through art. Her passion is mirrored in what she pursues. Being in Jade’s thoughts for the day and regarding these works with her perspective launched new ideas for Enigma and more stories beyond that. She sees Gauguin’s passion in the rounded, sensual curves of his work and the frailty of van Gogh’s tree boughs against an open field and senses his unrest.

What are your characters doing? What are their interests? Taking on their viewpoint during a research excursion can bring you closer to their motivations and give you insights on their personality and logical reactions to the events in your story.

Click to enlarge:

image
The Flowering Orchard, Vincent van Gogh 1888
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Detail – The Flowering Orchard, Vincent van Gogh 1888
image
The Siesta, Paul Gauguin 1892-94
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Still Life with Teapot and Fruit, Paul Gauguin 1896

What Rush Can Teach Writers About Relevance


I posted the article below a little over four years ago. It still rings true, even more so for me, after seeing Rush perform last week in Greensboro NC. The show covered 40 Years of music by three talented musicians who are also writers, composers and artists among their many passions.

What lessons can writers learn from Geddy, Alex and Neil?

  1. Always sound like yourself – then you’ll never sound dated.
  2. Life experiences hold a common thread that crosses generations.
  3. Your audience is smarter than you think – they’ll get the big ideas you’re trying to share. Give them something to think about.
  4. Explore your interests and collect experiences – this fills your creative well.
Rush R40, Greensboro NC
Lessons writers can learn from Rush. R40, Greensboro NC

 

 

 

 

 

 

Thank you for the music.


 

RUSH, RELEVANCE & HENRY DAVID THOREAU

Be OriginalLast week, as I was driving home from my day job, I set my iPod to shuffle and settled into the flow of traffic. The Moody Blues “Forever Afternoon” was perfect for unwinding, a melodic story within the context of the album and still fresh after 43 years. The next song was BU2B by Rush, a song so new it’s not even on a disk yet by a band that’s been around since I was a kid. Wow.

I had one of those moments where a snatch of conversation from earlier in the day, the two songs playing adjacent and my own quest to find a place for my writing exploded into one word: relevance. What is the magic elixir that made classic musicians like the Moody Blues, Zeppelin and the Beatles survive the wearing away cynicism of time? How about Rush? Their music catalog is full of timeless songs and still their new music is fresh and well…  relevant. Trust me, I too feel some days “I’m ahead of the wheel and the next it’s rolling over me”. Really, “It’s just the kind of day to leave myself behind”.

See what I mean?

Certain emotions and human experiences remain the same no matter the year or generation. Tapping into that crosses time. Being original, being a leader at what you do will set you apart and make it hard to date your work. Techno pop had its day, but it sure sounds retro these days when I hear A Flock of Seagulls on the radio. The best compliment you get is how great your writing is, not how much your book is like so and so the famous author.

Keep in mind this is hard work. You have to dig deep to be original. However, as you pull in collective human experience, your plot and characters are becoming real, breathing elements for your readers. Your story will take on new turns and layered dimensions. Relevance cements the connection between you and your reader and in ten or twenty years you will still have a connection.

I’m now looking at my current work and thinking about how well I’ve layered my themes and character motivations. Will it be relevant in ten years? Have I created a unique voice for them?

I’m not sure if I could name one book that has stood the test of time for me, but there are many that I love to go back to on occasion to reread a passage. My favorite? That’s easy.

“I went to the woods because I wished to live deliberately...."

How to Look Like a Pro Day One on Twitter


DIY Book Mktg

Don’t be an egg.Look Like A Twitter Pro

  • Customize your header, add a profile picture and make your bio relevant to your audience. Studies show that using your face as your profile image increases followers & engagement.

Character counts.

  • Keep tweets under 110 characters.
  • This increases the likelihood it will be re-shared. RT’s tack on up to 20 additional characters to a tweet. Keeping the original content short means users do not have to edit your content to get the RT under 140. Obstacles = No Sharing. Editing is an obstacle, plus you have no control over how your content is changed.

Use #hashtags appropriately.

  • Don’t hijack a trending hashtag just to get impressions. This can get you into serious trouble if you don’t know the meaning or origin of the #.
  • If a word in your content is a high search term, give that word a hashtag as it appears in the tweet. i.e. “#SocialMedia is a high search term on #Twitter.”
  • If you are participating in a conversation or event that has an official hashtag, USE IT. This helps others find your content.

Use search to find your audience.

  • Looking to converse with Maserati lovers? Search #Maserati, or one of their models, to find folks talking about this topic. #Hashtags in their tweets will clue you in on where their conversation is and lead you to more followers like them.
  • Your Twitter Analytics will show you if your followers are the same folks you set out to find.
  • Follow to be followed.

Make content actionable.

  • Tweets need a call to action too. What action do you want followers to take? Click a link, watch your business’ video, follow you, download your content from a site, sign up for service? Links, images and video are all ways to get followers to engage with you.
  • Twitter Analytics will tell you in great detail what actions happened that are viewable to everyone on Twitter as well as the Follows, profile expands and url clicks only you can see.
  • FYI – the lifespan of an average Tweet is 1 hour. That is why quality content is so important it increases your chance of getting a re-tweet and extending your social reach.

    What is the average lifespan of a Tweet?
    Click image to Tweet.

Sound like you.

  • Be yourself. Followers like humans, not marketing robots.
  • Be helpful, never spammy
  • If you want another person’s followers to see your comment or reply, add . before the @ in their Twitter handle. i.e. “.@Cool_Dude51 Thanks for the advice on social etiquette.”
  • Lurk on #TwitterChats until you feel comfortable joining in. Twitter chats are a fun way to meet people passionate about a particular topic. #FlipboardChat #BrandChat #IndieChat #NostalgiaChat #etc.
  • Say Thank You for Retweets, acknowledge those that favorite your content, then go and do the same for them.

Use Twitter Ads to schedule embedded media content.

  • Even if you don’t pay to promote content or find new followers, you can use this section of Twitter to schedule native media posts. Native images and video are displayed more prominently in feeds, which gets your content noticed.
  • If you decide to pay for Twitter promotion, match your campaign to what you’re trying to accomplish to ensure the quality of the engagement is aligned to your long-term goals.

Understand theJpgWriter-Twitter-Analytics-2 reality of followers vs. impressions.

  • Your tweet has the potential to be seen by all of your followers.
  • Your tweet is actually seen only by the followers actively looking at their twitter stream when your content publishes. Out of 500 followers, your tweet may be seen by as little as 15 people. Some days I get great impressions and engagement, other days I get goose eggs. That’s why it’s important to repeat tweets and tweet often to reach your followers and to help new people find you.

 Use 3rd party apps to maintain your sanity.

  • Do not try to keep up with live tweeting all day everyday. This is a sure-fire way to make you hate Twitter and wish you never jumped into social media.
  • 3rd Party apps like Hootsuite, Tweetdeck, Socialoomph, Klout, Buffer, etc (you get the idea) allow you to schedule the tweets you want to share so when you go onto Twitter later, you have time for replying to comments and engaging in conversation.
  • This is the best way to take a weekend off from social or take a vacation without going dark online. There’s always time to catch up on thanking others for RT’s and comments when you return. After all, they’re human too and also take breaks – you just don’t notice because they scheduled their tweets.

Before jumping into conversations or trending hashtags, keep this in mind:

Are you adding value to the conversation or are you adding noise? Is your comment relevant or intrusive?

Social media is experienced through mobile phones, tablets and computers, but there are still real people on the receiving end. (Yes, I’m sure there are more real people than bots.) Behave the same as you would at any live gathering, with the same good manners, helpfulness and tweet unto others as you would have them tweet unto you. Find your comfort zone and be yourself.

If you found this list helpful, please consider sharing.

Thanks,

@jpg_writer

Flipboard for Authors & Bloggers


FlipboardForAuthorsBloggers-JudithGainesIf you follow me on Twitter, you know that lately I’ve been playing with Flipboard, an app that allows you to aggregate online content into custom digital magazines. This content is composed of websites, news sites, blogs, and social media.

Flipboard launched on iOS in 2010, went through rounds of development which included the addition of Android, and has now launched a web version. Simply, the creation and consumption is now available to anyone on any device. You can read a brief history on the company here.

Why do I like Flipboard?Flipboard-Logos

I first encountered the app on iPad and loved that I could read feeds from Twitter and Facebook in a magazine format. The graphical layout is clean and building mags around topics was easy and intuitive. But over time, as with all things, I got distracted, it wasn’t top of mind and I migrated to other apps. Then recently came across #FlipboardChat on Twitter. A quick search brought up tons of conversations which got me thinking how about Fipboard could be useful for so much more than I originally imagined.

Flipboard Basics

As with most social platforms, you’ll need to set up an account. You can use existing social media profiles from Twitter, Facebook or Google+ for quick sign-in and to make keeping up with passwords easier.

Next, select topics of interest to create your first Flipboard mag. As you click selections, more topics will appear. Once you’ve added All of your favorite topics, you can click DONE at JPG_FlipboardSelectionthe bottom of the page. Now you’ll be redirected to your personalized magazine. The process inside the app and online are similar enough to be self-guided. Privacy settings allow you to either keep your content to yourself or make it public.

With Flipboard, you are not limited to one magazine. You can throw all your interests into one collection or create separate titles. You can  Flipboards from other members, and if you find an article intriguing, you can LIKE it or “Flip” it into one of your own magazines.

Creating Flipboards for a purpose.JPG_FlipboadMags

Curate Content – A good portion of my blog posts are either about writing or the business of being a writer, so it was natural to want to curate content from around the web that builds on these topics. Forgive me if you’ve already come to this conclusion, but I realized quickly that a curated Flipboard mag is a perfect extension to a blog or web site. Readers who like the content on your site will appreciate that you’ve taken time to collect more viewpoints on the same topics and put them in one easy to access location and format.

But don’t limit yourself there. Do you have a main character with a passion for race cars? Vintage clothes? Art, perhaps? You can create mags from their point of views to add personality beyond your novel for fans to enjoy.

Add a few of your own interests too. Writers are a complex collection of eclectic interests. It’s okay to show you like tree house architecture; some of your followers may like it too.

Research

Novels don’t write themselves and the ideas that bring them together often come from lots of research. My own WIP includes a  lot of information on art FlipboardJudieGaineshistory and WWII, apartment layouts and maps of downtown Chicago. What better way to get a feel for nightlife in another city then reading about news and events that help add vivid detail to the story. It becomes a resources for you, as well as readers, who want to learn more about your work.

What are your ideas? What stories and interests do you want to collect? Cookbooks? Travelogues? Go take a “flip” in your character’s shoes and have fun.

 

Book Marketing: Creating & Using Infographics For Social Media


DIY Book Mktg-CreatingAndUsingInfographics

I think it was around 1993. Having settled down to the computer, a super fast P-90, I opened AOL and navigated to my favorite site, a web forum for Highlander fans. It was early social networking: all text, lots of imagination (like you wouldn’t believe), and key words ruled if you wanted to find anything. (Insert sounds of modem dialing.)

I’m not sure how long it took for the text-based interweb to transform to rich media, likely because adding images and video seemed like such a natural progression of the medium. If Blakestone could have sharp graphics, then so could everyone else.

Why should social media be any different?

It’s not.

In March, Social Media Marketing World declared 2015 the year of native video. In addition, media loaded directly to applications such as Twitter, Facebook, Instagram, and multitudes more are getting preferential treatment. Images are displayed larger with PLAY icons ready to stream content. Video may also appear in Facebook feeds sooner than text only updates.

Twitter 27APR2015Have you noticed your social streams coming alive with rich links that show images and perhaps a summary of a blog post? Are you seeing more video in your feeds? With so much social sharing, text posts are getting lost. Visual posts are squirrels pulling audiences to the side to entertain, inform and educate.

Blog posts that are large blocks of text get skimmed or skipped. There’s a reason glossy magazines have images, lists, bullet points, and lots of white space. It’s not an accident, it’s years of experience and training in the hands of a graphic designer with the purpose of making the words easier on the eye and mind of the reader.

Enter the age of the infographic.Willy Wonka Infographic

You know those clever digital posters that step you through instructions or ideas, and plot the history of something that otherwise would not be very engaging. Another upward trending phrase for these is “snackable content”.

Infographics create white space on your blog page and provide a snackable image to share and entice readers to your content.

You don’t need a graphic designer to have designer looking graphics. There are many free sites that allow you to make your own memes, post headers and info graphics using their templates. If you can fill in the blanks, you can add easy to share images to any post on any platform.

Wouldn’t it be great if your blog post had Pinterest worthy images?

Let’s get started.

How To Build an Infographic-2

Start with a very messy draft of what you want to say. It can take any form: thought bubbles, lists, annotated outline – any form that helps you put your thoughts on paper.

For the next step, I find using a highlighter makes finding the most relevant points fast and visual.

Refine your notes and put each step in the best logical order to help another person understand what you want to share.

Keep trimming your text until it is as concise as possible and still makes sense. The layout and associated images will help convey the rest of the meaning.

So how do you ACTUALLY make an infographic?

If you have a graphics editor program like PhotoShop or Gimp, and feel comfortable starting from scratch, then you’re on your way. Look at top blogs and magazine layouts for inspiration of what makes a page highly readable.

If you need a little help or want to save time, here are a few websites that can help.

Google - How to make an infographic.

A web search is a great way to discover what’s available. New sites and programs are launching all the time to help with creating social worthy graphics.

What content makes a sharable infographic?Copy Icon

  1. Key Point(s) – By setting aside a line or key point as a graphic, you draw attention to it that’s fast and readable in seconds.
  2. Bullet Points –  These are perfect for Pinterest & Twitter shares linking back to your post.
  3. Book promotions & Launches – Lay out the buying process or how to find your titles. Got a series? Show all your titles & covers so readers recognize them when they go to buy.
  4. Lists (Take your next “Best Of” to a new level)
  5. Instructions & How To’s

Why do they work?

Let’s break it down.

WHICH DO YOU PREFER

At a glance, which one will give you a split-second impression of what you’re about to read?

In our busy world, our brains are trained to scan for what’s relevant. We make snap decisions without even being aware that we’re doing it. Your next tweet, post, caption will be judged in under :03 seconds. If you have video you may get up to :07 seconds to win a person’s attention.

Graphics break up your blog page and give the eye somewhere to rest, preferably on the key information you want to convey.

In an endless social media stream of reality TV updates and spam tweets, a custom image will catch the eye of your audience and draw them to follow your link.

Infographics gives your audience relevant, usable, SNACKABLE content at a glance.

Do you know a great site for making memes or web graphics? Have a time-saving tip in your back pocket? Leave a comment and share your ideas.

Have a great weekend!

 

This is How I Work


This Is How I Work

Thank you to Laura Brown (@thatgrrl), whose recent post by the same title inspired me to tackle these questions and share them with you. Her inspiration cascaded from David Kelly (@LnDDave).

So let’s get started. I’m Judie Gaines and this is how I work.This-Is_How-I-Work_JGaines

Location

Central North Carolina. 2 Hours from the coast & 3 ½ hours from the mountains.

Current Gig

I work with a team of talented folks who produce advertising creative, as well as a multitude of other media related projects.

The rest of the time I’m a wife, Mom, and writer.

Current mobile device

iPad, iPhone – I’m a little iCentric.

Current computerJGainesAvatar

13″ MacBook. Small enough to go anywhere, big enough to create worlds.

One word that best describes how you work

Organized. Without structure I would be lost.

What apps/software/tools can’t you live without?

Scrivener is tops for writing software, but I must confess to having an unhealthy relationship with my Audible app. At any given time I am reading, listening, and writing a book. I like words.

What’s your workspace like?JPG19

It’s just me and any comfy chair. As long as it’s quiet, I can write most anywhere.

What’s your best time-saving trick?

Prioritize my To Do list. When I’m forced to rank what needs to get accomplished I can usually find items that really aren’t that important and cross them off, or I can consolidate tasks to take up less time. This is also important in finding time to write & day-dream – two core needs of every writer.

What’s your favorite to-do list manager?

Paper. I like the satisfaction of scribbling lines through everything that is DONE. By the way, that’s my favorite word.

Besides your phone and computer, what gadget can’t you live without?

Chicken Shawarma for dinner!
Chicken Shawarma for dinner!

My iPad has become an extension to everything I do. I use it to check mail, socialize via Twitter & Facebook, make blog edits, take photos while at conferences, FaceTime with family, and even keep track of recipes while cooking. Best application? Playing Minecraft with my daughter and letting her give me tours of her amazing mazes!

What everyday thing are you better at than anyone else?

Sleeping. After 9 years in broadcast TV working early mornings, late nights, endless snow coverage, and telethons, I picked up the essential skill of sleeping anywhere, any time.

What do you listen to while you work?

Silence. Usually, my characters are too loud for me to hear anything else.

Are you more of an introvert or extrovert?

Definitely introvert.

What’s your sleep routine like?

See above.

Fill in the blank. I’d love to see ______ answer these same questions.

You!

What’s the best advice you’ve ever received?

Take a leap of faith.

It was a dark and stormy night...
How do you work?

Feeling inspired? I hope you’re ready to share, because I’m passing you the baton. Not the last reader or the next reader – YOU.

Pass it on.

 

Book Marketing: How to Take Readers on a Guided Tour of Your Work


imageLast year I viewed a webinar hosted by a leading professional advertising organization about the neuroscience of marketing. I’ve also spent some time reading up on studies by behavioral psychologist about what makes us do the things we do … and how to use this basic nature to guide marketing.

Over and over, the same messages emerged:

image

This should sound familiar. This is what writing and art instructors have been teaching since the beginnings of communication. Cave paintings draw your eyes from the charging warriors to the doomed buffalo; Juliet’s pain staggers us to her doomed fate with Romeo.

Communication is a journey. We take our readers from the beginning to the end. We plot the connections that draw their attention to our main characters faults that will eventually lead them to trouble. We use descriptions of color and setting to evoke emotions and focus what we want our readers to see and feel.

Take a moment to pick up a favorite book and read a paragraph or  two. Do you see the intentional direction the author takes you?

As you write your first draft of fiction, you’re already layering in some of these subliminal impressions. It’s such an inherent part of our nature and how humans have evolved, we hardly notice we’re doing it. I think storytellers, writers like you, have a stronger ability to do this than most. By paying attention to these elements of emotion, description and creating the reader’s empathy with the character, you are enriching their experience and taking them exactly where you want them to go.

You see, if you control the story you control the perception.

The aforementioned study shared that 99% of brain processing happens below the conscious level of awareness. This is the reader’s sweet spot.

HOW IS THIS RELATED TO BOOK MKTG

Details. Every bit of skill you use to engage readers with your novel you’ll also need to use to engage them with the promotional copy that sells it.

Prime the subconscious to help that 1% of their consciousness regard your book favorably and nudge the buying decision in your favor.

These are the guideposts you need to help readers navigate as they decide if they want to buy your book.

book iconBook Cover: Quality matters. Books are judged by their cover, and this is not the place to skimp if you want to be taken seriously as a professional author. Book covers can range from $50 to several hundred depending on who you work with and their skill level as a graphic designer. If your budget is tight, try Canva.com where you can choose a well designed e-book cover template to customize. The layout should compliment viewing as a thumbnail with the title prominent and easy to read, and your name clear and easy to read. The composition should pull the eye from the title to your name either by the layout of the type or the color choices. There should be sufficient contrast so the type does not disappear into the background image. If you’re planning to do it yourself, there are dozens of great articles online that explain the basics of book cover design.

Short Product Description: Simply sum up your book in 5 sentences. Then tighten it up to one really solid line that has a hook, gives a sense of what the book is about (genre), and what experience the reader can expect. Memorize this line – you now have the perfect elevator pitch.

Long Product Description: Your full product description will begin with the sharply written short form and then add on to expand on what’s exciting about your story. Build a sense of what your main character will face (remember empathy – you want the reader to empathize with the protagonist), and add a few enticing details. Product descriptions are not plot summaries. Their job is to build anticipation. Just as you cut the short version down, do the same here. Extra words get in-between the reader and the message. Ad copy is concise. Watch a TV commercial and see how much the advertiser has to convey in 30-seconds. You bet there was a copywriter hacking words with the delete key to make it fit without sounding rushed.

eye iconVisibility: You’re being smart about how you market your book so of course you have it on your blog, maybe even have a separate page dedicated to your books. Your book cover images need to be on every page. Make them part of your template set up in the side bar so it’s visible on every page view. The image should be linked to your Amazon or B&N page for impulse buying, and give helpful suggestions like “Download Sample & Read Now”. Every so often, recheck that your links are valid. Changes you make to your point of purchase page may alter the link leading to the dreaded 404 Missing Page error.

Just like your book cover, the layout of your blog page should pull the reader’s eyes through the information you want them to notice. They may not buy, but at least they are aware of the opportunity. It’s also a great way to tell them you are an author without constantly telling them you’re an author.

See, marketing isn’t evil. It’s just connecting a need or desire (for books) with a solution or product (your book).

MORE  TIPS ON  ENGAGING BEHAVIOR

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Now it’s time to “Doctor, heal thyself”. I recently tweaked my blog theme and layout, but I’m not done. I know my product descriptions could be better, so I’ll be working on those this week.

Thanks for hanging out with me, and if you found this information helpful, please consider sharing via the handy icons below:)

Write On Target


Target-Practice-Judith-Gaines-Writing

Writers seem to have a natural ability to beat themselves up when they are slow to show progress on a story or novel.

There’s a lot to overcome along the way:

  • Finding time
  • Fighting doubts that make you hesitate with each word
  • Discouragement when it seems to be taking too long and your other writer friends are turning out book after book

Last week’s #IndieChat, moderated by BiblioCrunch, talked about motivation. It took awhile, but I finally figured out that the best way for me to stick with something was to track it. When confronted with the evidence of my efforts, or lack there of, I found myself more motivated to make time to write.

There’s science to this approach. Eric Barker talks about this in his blog post How To Motivate Yourself: 3 Steps Backed By Science. Writing down a goal makes it real, and once it’s real we’re more likely to follow through.

When I began writing fiction, I started with a simple spreadsheet. I tracked every day, not just the days I wrote. This showed the progress I lost due to not showing up to the page. I tracked morning pages, as well as word count toward my manuscript. It doesn’t matter how you choose to track progress, whether it’s days written, time spent (minutes writing), or word count. Each can be measured towards a goal.

Here’s a sample of what it looked like.Screen Shot 2015-03-14 at 5.37.14 PM

 

Writing Progress Tracker

Click to download this spreadsheet. It’s yours to customize.

 

Make your goals realistic.

Not everyone will be able to write a novel in 30 days, otherwise everyone would win NANOWRIMO badges. If your life is busy, as it is for most of us, set a time length. 30-Minutes 4-5 times a week will give you big leaps in page and word totals. This approach will also work for those intimidated by word count.

If  word count is your thing, set it low — say 500. You’ll find that’s just enough to get you started and often you’ll write much more. If writing is tough for the day, you then have permission to stop at 500 without feeling like you gave up.

Since I adopted Scrivener a few years ago, I gave up my spreadsheet and now use the Project Target and Session Target tools. You even get to set a deadline to hitting your overall project goal. Subtle pressure there, but one I can live with.

If you’ve discovered a good workflow for tracking your writing goals, whether it’s an app or a function within Word or Pages, please share in the comments.

One Last Tip

Back up your work & your goal tracking.

Nothing makes your heart sink like losing a doc that you’ve spent months crafting. It happens. Hard drives and computers fail, a sync between your iPad and app glitches. I’ve had that panicked dash to log into Dropbox when I realized I accidentally deleted a file with over 30k hard written words inside. My best hack is linking my work to a Cloud based server. The file I found in Dropbox was intact and quickly copied back to my computer.

Scrivener also has behind the scenes backups with Dropbox so you always have a copy of your work on your computer and online. Dropbox’s mobile app gives you on the go access to your files. Box is another cloud storage services that works in a very similar way, with free accounts offering a decent amount of free storage before you have to pay.

Online Resources for Writers

#IndieChat is a live Twitter chat that takes place every Tuesday 9pm-10pm EST. Follow @BiblioCrunch to stay updated on each week’s topic & time changes.

About Eric Barker: His blog, Barking Up The Wrong Tree, is a great resource of inspiration and psychology that applies to many different aspects of daily living and getting the best out of life. It’s one of my favorite emails to open each week.

Have a great week!

Rewarding Readers


DIY Book Marketing

DIY Book Mktg_RewardingReadersThe landscape of selling and promoting books is littered with advice, often in conflict with itself and often with strong opinions. Frankly, there’s a lot of ways of doing things right, but keep in mind that what works for one author or book may not work for you and your books.

So how the heck do you know what to do to get your work discovered and, just maybe, make a living with as an author?

Experiment. Be flexible. Be curious. Be willing to work at it.

DIY Book Marketing is all about giving you ideas to help grow your readership. Some may work and some will show no traction at all. But I’ll let you in on a secret. If you try out a strategy that doesn’t work, you’ve just gotten smarter on how to market YOUR work. The process of elimination helps your focus on what’s working and cut out the time-wasting tactics that just aren’t for you.

It’s going to be hard work. It’s a job for writers who are too stubborn to give up.

Added Value

Previous posts have covered:

Now let’s discuss Added Value. This is when you give readers something extra, at no charge or obligation. Doesn’t even have to come bundled with the book. Added value gives your readers and fans something of value to them beyond the product itself.

Here are a few ideas in relation to books:

  • Did you have character bios for your novel? Sketches? Fans love to see how you created the people and locations depicted in your work.
  • Did you have a list of websites you frequented for research on your novel’s subject or locations? Imagine if you had this coveted list from your favorite author from their latest book.
  • Mystery novel? Have fun and give readers a clue tally sheet. Let them know how many clues they should identify per chapter and see if they can find them. Can they solve the crime before your hero?
  • Some authors create social media accounts or websites for their characters. Fans love getting tweets from their favorite characters or reading blog posts set in your novel’s world. A  great example plays out in the BBC’s Sherlock Holmes. In the show, John Watson writes a popular blog outlining the events of each case. The smart producers of this show have the blog – in character – online for fans to read and comment, extending the enjoyment of the show. Harry Potter fans will be familiar with Pottermore which lets you feel you are part of the magical world which didn’t end with book 7, but is a story still playing out in real-time.
  • Writing journals or plot outlines are also great content to share with fans. The messier the better, because it shows the thought and effort you put into your work. Fans get to see how the threads of the plot came together and how you overcame plot shifts and writing blocks. Here’s a sample from Sue Grafton.

Your website or blog, and point of sales program features like Shelfari are natural sites to share and promote this content. If you want to bundle the goods, consider creating a free ebook with easy download from a self publishing site or as a PDF on your website.

256px-Fingerprint_pictureBook marketing is as individual as your fingerprint.

If  you find an obstacle or the task proves impossible, learn from it, adjust the path, and move on. That sounds a little like a plot twist, doesn’t it?

You have to look at the interests of your readers, take note of the content they like and adjust. Don’t keep pounding away at the same type of content or tactic if no one is responding.

Here are the results of a few of my own experiments:

TwitterAnalyticEngagementSummaryCropped

  • Looking at Twitter Analytics, I noted the times when I had the most engagement, then sent all of my scheduled tweets the next day at the exact same time. I got a positive hit on about 70% of the tweets. Then I looked at the content that followers liked and did more of that. It was about 50%. Then I refocused the best content at the best time (based on analytics) and got engagement on every one. At the same time I connected with new folks who I wouldn’t have met otherwise and I really enjoy what they have to say with their content. I’ve also discovered that I have more than one audience. Some love books, some want to know more about writing and selling books, some love social media tips, and the last group are art lovers. Networking and conversation is how readers find you.
  • Giving away free copies does not work for my books. Also, having played with various price points I have discovered the “what the market will bear” pricing for my specific novels. If you adjust price points as I did, be willing to live with that price for 3+ months. You have to establish a buying pattern before you know if the price is working or not. Plus, you don’t want to appear fickle by your future fans by having a different price every time they look back to consider buying.
  • Activity = book sales. When I’m active on social media my brand and my writing is being actively discovered. My social media mix is this Blog, Twitter, LinkedIn, and Google+. I have a page on Goodreads, but it seems to have a life of its own so I pretty much leave it alone.

Writing After DarkConsider how using Added Value & experimenting can help you market your books more effectively.

If you found this post helpful, please consider sharing and by all means share your thoughts and insights.

Thanks for hanging out with me.

Time Stand Still


“Freeze this moment a little bit longer. Make each impression a little bit stronger.” ~ Rush

I love traveling and any place I visit is open game as a story setting. The tricky part is holding onto the details that once positioned into your story bring it to life for readers. Studies show that when you read sensory detail, the same part of your brain fires as though you are actually experiencing it. I think good writers have known this intuitively since storytelling began.

I use photos to jog my memory of the smells, sounds and feelings that add realism to my settings and characters. This first photo was taken from Notre Dame in Paris. In case you’re wondering, the buses and trailers belonged to the production crew for the TV series Highlander. Looking at this, I remember how incredibly cold it was. The wind blew along the river seeping through my coat and several layers of sweaters. The water smelled moins de frais as it swelled along the wall. I’m not sure if I realized at the time I would have a protagonist nearly drown in those waters, but I do recall wondering how long it would take to get hypothermia. Mystery writers just think that way.

The images and memories formed the basis for the setting of WIRED which begins and ends in Paris. I mentally returned to this location as I wrote the final scene which takes place on the bridge in the distance. Darker scenes descended into the catacombs and introduces another side of Paris usually not mentioned in the tour guides. For those locations, an article about a French police unit that patrols the underground provided the imagery.

The second photo is a church yard in England, but my memory is faulty on the exact location.  I’m thinking it may be in Suffolk. I do recall the church was well over 1,000 years old and was marred by medieval graffiti on the ancient floor tiles.  This will be in Enigma, the follow-up to WIRED.

These days I snap photos constantly with my phone. Many museums allow photos sans flash, although they don’t like when I take snaps of the security layout. My star character is an art thief and security expert; I’m only fictionally casing the art.

Photos freeze the moment long enough to share it with my characters. Build your setting and mood as an immersive experience that allows your readers to escape into the story.

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